Strawberi Holidays Digital

About Project

Kesari, one of India's leading world class travel companies, launched its FIT division-Strawberi Holidays, to tap into the potential of travelers with specific needs. Strawberi Holidays specialized in creating tailor-made vacations, offering customers an assortment of holidays ranging from standard to premium. Strawberi Holidays employed Beehive communications to help reach their community-specific target market online with the aim of significantly increasing brand recall and awareness. Their main objective was to push budget travelers towards luxury destinations.

What we did

We developed a highly intelligent and measurable search and display PPC (pay per click) advertising campaign using the latest targeting techniques based on the core subject. Since Strawberi Holidays was looking to push travelers towards luxury destinations, our ads were targeted to users specifically looking for exotic destinations, honeymoon packages, family tours and tailor-made holidays. We increased the quality score of the landing page by adding Meta tags. Ad copies with a CTR rate of 1.2 % and higher were used for the campaigns. Ad copies with less than 1.2% CTR were edited and optimized to better performance.


More than 1500 leads were generated through the campaign. Overall, 43,311,966 advert impressions on highly relevant sites across the web were delivered. The targeted response to specific search queries helped in the growth in brand recall and awareness among Strawberi’s target market. The overall campaign yielded results far surpassing the client’s original targets and brought a large number of highly relevant and engaged visitors to the website. Key facts The number of leads generated were 1561 0.35% click through rate 43,311,966 advert impressions

What's the buzz?

What's the buzz?

  • Beehive draws in a Design Bronze Spike

    Beehive Communications has won a Design Bronze Spike at Spikes Asia 2011 for their Sketch-A-Card creative.

Goafest Abby 2013 - Bronze award winner
Goafest Abby finalist – Art Direction
Client: Tourism Malaysia
Title: Malaysia Mega Bag
Category: Print