Mahesh Tutorials Advertising

About Project

In 2008, Mahesh Tutorials metamorphosed into MT Educare Pvt. Ltd, with the mission to establish MT Educare as the undisputed leader in holistic education and training for life - across the country and around the world. In the ever competitive supplementary education market, it was very essential for MT Educare to create a distinct identity to not only change the perception of students and parents about the brand and break through the clutter but also establish MT Educare as an instrumental player in the growth of the Indian education sector. Their diverse product portfolio was one of their key strengths.

What we did

In 2010, Beehive worked on a completely new communication strategy for the brand that leveraged their strengths. Instead of an umbrella campaign that would promote MT Educare, we suggested that every product be talked about separately. Following this, each product was given a distinct identity by using images of students with a clear message that spoke about its uniqueness. The campaign established an instant connect with the student community.

Results

This campaign generated a lot of interest and the brand witnessed a 20% growth in enrollments. MT Educare then extended its product portfolio to broaden its scope. Today, the institute provides coaching services to aspiring CA Students, management students and students from other professional fields like BMS, BMM,CFP and more.
   

What's the buzz?

What's the buzz?

  • Beehive draws in a Design Bronze Spike

    Beehive Communications has won a Design Bronze Spike at Spikes Asia 2011 for their Sketch-A-Card creative.





Goafest Abby 2013 - Bronze award winner
Goafest Abby finalist – Art Direction
Client: Tourism Malaysia
Title: Malaysia Mega Bag
Category: Print