About Project

Bisleri is a mineral water brand in India that had revamped its packaging to a more contemporary and modern feel. Beehive was called upon to create a profile of the target audience. The primary challenge was to maximize the exposure of Bisleri’s new packaging and concentrate on targeting males. We initiated a research project with IMRB as the current male-only target seemed too narrow. The study revealed that women were a growing segment of mineral water users.

What we did

We changed the target group to 67% male and 33% female. We also delivered an effective and efficient media plan by changing the channel/program mix. We focused on buying quality rather than the quantity. We secured inventory at low rates during the T20 by booking well in advance. The bet paid off as visibility was at an all time high with India going on to become the World cup winners!

Results

The campaign generated results as Bisleri sold 1MM cases. We also secured 150 weeks of free sponsorships. The plan delivered high visibility with 17% savings, a great equation for a brand.
   

What's the buzz?

What's the buzz?

  • Beehive draws in a Design Bronze Spike

    Beehive Communications has won a Design Bronze Spike at Spikes Asia 2011 for their Sketch-A-Card creative.





Goafest Abby 2013 - Bronze award winner
Goafest Abby finalist – Art Direction
Client: Tourism Malaysia
Title: Malaysia Mega Bag
Category: Print