Malaysia Tourism Public Relations

About Project

Indian tourists in Malaysia were exploring KL as a destination but Tourism Malaysia wanted them to extend their holidays and venture into other destinations. Travel to the country was hampered because of the misconception that cuisine of Malaysia is heavily non-vegetarian, a major deterrent. Kuoni research helped us identify the physical and psychological hurdles tourists face.

What we did

To promote the cuisine of Malaysia and showcase the diversity of the vegetarian fare available, we organized several food festivals across the country. We also selected a few hotels where we could take advantage of the high number of walk -in diners. 140 journalists were taken on a gastronomical journey to Malaysia to experience the diverse cuisine the country has to offer. Significant positive press coverage about the vegetarian options available here helped put a rest to the negative stories.

Results

The average length of stay shot up to 4.7 and 5.7 nights in ’05 and ’06 respectively from online 3.4 in ’04.
   

What's the buzz?

What's the buzz?

  • Beehive draws in a Design Bronze Spike

    Beehive Communications has won a Design Bronze Spike at Spikes Asia 2011 for their Sketch-A-Card creative.





Goafest Abby 2013 - Bronze award winner
Goafest Abby finalist – Art Direction
Client: Tourism Malaysia
Title: Malaysia Mega Bag
Category: Print