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Beehive draws in a Design Bronze Spike

Beehive Communications has won a Design Bronze Spike at Spikes Asia 2011 for their Sketch-A-Card creative, done for the Sashikant Gavali Institute of Rapid Sketching.

In the form of a business card to promote the Institute, the creative brought the concept of rapid sketching to life in a do-it-yourself manner. The Target audience – Art students, animation professionals, visitors to art galleries – were given a blank business card with instructions for scribbling with a pencil. As they started scribbling, the card revealed the face of Mr. Sashikant Gavali, followed by his name, profession and contact details.

This enabled Mr. Gavali to create awareness about his Institute in a highly-engaging way; and at the same time, give students a real-live feel of rapid sketching. The innovation helped spread good word-of-mouth publicity for the Institute.