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Beehive Priority Consultants is a joint venture with Priority Consultants, Singapore. The organization combines global best practices with effective media strategies, to build brand awareness and grow its clients’ businesses in South Asian and the Pacific regions.
Over the 20 years since its founding, Priority Consultants has built a practice that embraces all the nuances of PR services. These involve communications to the media, employees and customers. Also included in its ambit are analyst relations and training.
This embraces a 4-step methodology
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Understand and fully appreciate our clients’ business, competition, market drivers and critical issues that deliver success.
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Develop well-defined and focused communications strategies that will position an organization for growth and expansion.
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Take into account cultural, socio-economic and infrastructure differences of the regional markets in the delivery of our products and services.
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Deliver on-going value as a partner and thereby share mutual growth and success.
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Development of Stakeholder Communications Strategy.
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Developing communications planning systems and editorial plans.
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Targeting editorial agendas for internal and external communications.
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Message development.
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Evaluating and overhauling existing communications systems.
Apart from the Indian media, we have a vast network of media contacts across countries in the Middle East, the Gulf, South Asia and the Asia Pacific region; in print, broadcasting and the online space.
We are in a constant process of strengthening and expanding our media relations to maximize media coverage for clients.
We do this by:
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Initiating and implementing a well-orchestrated media relations program to provide credible perspectives on corporate issues.
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Fielding enquiries on a clients’ behalf from the media and other relevant groups.
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Advising clients on requirements and interests of journalists, and what makes news to them.
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Disseminating news about any key events across the board, via Press Releases/One-on-Ones/Press Conferences based on the relevance of the news.
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Arranging interviews for key executives with journalists.
Our responsibility goes beyond simply creating opportunities for clients to gain visibility. Not only do we keep them updated on how their respective industry is faring in the market, but make them understand how well they are doing in the given market circumstances, and update them on the status of their competitors.
Once a clients’ market status is clear, we focus on highlighting a client’s strengths, and modifying those that need to be strengthened.
We publish detailed industry reports for clients based on the research and analysis, which is carried out in-house, when necessary.
We help clients handle the media professionally, by advising company leadership and spokespersons who face media professionals.
The results of our training methods have sharpened client skills in public interaction, speeches, and presentations.
Our Writing Team offers editorial support to create communication material for clients across media platforms. Through clear and lucid language, we create audience-specific communications.
Beehive Priority understands the space its customers operate in, and undertakes the drafting of industry and contributory articles, press releases and features, conceptualizing and editing of in-house magazines, CEO speeches and case studies.