The company is a joint venture with Edison Research, New Jersey, USA.
Edison Research Inc., USA, is a leader in real-time, accurate data collection and analysis.
The organization was founded over 15 years ago, and is the sole provider of real-time exit poll data to mainline news networks in the USA.
Edison, USA has co-authored media studies that are the yardstick measures of American media and technology consumption.
The organization has the capability to research and analyze areas like: Segmentation, Competitive Intelligence, Industry Analysis, Habits and Practices, Post-Launch evaluation and Transaction quality and customer retention.